It's me! Nicole Dalbo. 
A feminine presenting Senior Brand Strategist with long red hair, smiling.

Hi, I'm nicole.

I'm a Senior Brand Strategist with a passion for creating content designed for real people.

Brand marketing

Brand guides, strategic positioning, messaging, campaign work, creating personas, establishing and maintaining brand voice, competitive analysis

Email marketing

Lead nurture series, transactional emails, B2C & B2B communications, announcements, decommissions, contests and giveaways, motivational content, and more

Script writing

Video script production for B2C and B2B audiences, created programmatic and CTV video ads, upper funnel motivational videos, remarketing copy for additional assets, helped establish process for in-house video production

Blog writing

SEO-optimized blog writing, created high quality articles, maintained alt texts for differently-abled readers, sought expert voices from within organization

Product marketing

Create fun & engaging ad copy for evergreen and campaign style ads, messaging and positioning, announcement messaging for product launches

I create content that utilizes the unique perspectives and voices of our students.

Brands I currently work with include:

Penn Foster
Penn Foster Group
New York Institute of Art and Design
New York Institute of Photography
CareerStep
James Madison High School
Ashworth College
EHRgo
ACLS.com

Let's connect.

Whether you'd rather chat by email or over coffee (if you're in the greater Los Angeles area), feel welcome to start a conversation.