01 — Introduction
Senior Brand Marketing Specialist skilled in developing and executing integrated marketing campaigns that drive brand awareness, engagement, and lead generation.
Expertise in content creation, email marketing, brand strategy, and social media marketing.
Proven ability to craft compelling narratives, optimize content for search engines, and increase website traffic.
Strong collaborator with a passion for building brands and exceeding marketing goals.
02 — Current Work Experience
Applies brand voice and tone consistently across all channels and messaging, ensuring brand consistency and recognition.
Writes video ad scripts, crafting engaging narratives that authentically communicate with B2C and B2B target audiences for top verticals.
Develops branded email content including the creation of lead nurture series, product launch announcements, student communications, and offers across all Penn Foster Group brands.
Crafts engaging branded content to support key product launches.
Develops brand campaign concepts, themes, and copy, aligning with brand objectives and messaging.
Reviews and proofreads marketing assets to ensure accuracy, brand alignment, and adherence to both brand and compliance standards.
Engages in creative brainstorming sessions, messaging audits, and critiquing with valuable insights and feedback.
Key collaborator in the rebrand of Ashworth College and James Madison High School.
Assisted in the development of a flexible, repeatable process to improve video production workflows.
Writes SEO-optimized blog content to drive organic traffic to James Madison High School's website, which increased YoY views by more than 100%.
Established Copywriter Collaboration meetings, unifying copywriters from across the organization to create cohesive copy through monthly discussions and exercises
Here’s my career condensed to a few bullet points.
Penn Foster Work Experience
Senior Brand Marketing Specialist | July 2024 - Present |
Brand Marketing Specialist | July 2023 - July 2024 |
Brand Marketing Coordinator | August 2021 - July 2022 |
Ashworth College & | July 2020 - August 2021 |
Graduation Services Representative | February 2020 - July 2020 |
Penn Foster/Ashworth College Student Advocate | May 2019 - February 2020 |
Other Work Experience
Crew Member | February 2019 - January 2025 |
Social Media Manager | February 2018 - February 2019 |
Art Teacher & | January 2018 - July 2018 |
Social Media Specialist | October 2016 - July 2017 |
Certifications
Meta Social Media Marketing Professional Certificate
| Master Digital Marketing
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Skills & Tools
B2B & B2C Copywriting for:
| Tools
Skills
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Awards
Collaboration ReMarkable Award | Penn Foster Marketing Department
Building Bridges Culture Award | Penn Foster Group
Education
English B.A. |
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